Grind
Grind is a London-based coffee company known for its specialty coffee, stylish cafes, and commitment to sustainability. Founded in 2011, Grind has grown from a single café in Shoreditch to a recognised brand with multiple locations across the UK.
While working at Among Equals I was tasked with working on various digital projects for Grind. This included redesigning their website homepage, individual campaigns and a ‘Find the brew for you’ interactive quiz.
- INVOLVEMENT
- UX design
- Digital design
- Design systems
- Iconography
Homepage UX
I created both desktop and mobile wireframes of the homepage to help Grind visualise the structure and make adjustments before entering the design phase. This included developing multiple versions of modules, allowing us to A/B test different components to see which preformed best.
Coffee Quiz
Grind tasked us with designing a ‘Coffee Quiz’ to help users find their perfect blend. The quiz asks a series of illustrated questions, such as ‘How do you like your roast?’, which are then used to calculate the best match. I contributed to the UX, UI, and iconography, helping to create an intuitive and playful experience.
